Help & Guides

Practical guides on building, fixing and maintaining WordPress and WooCommerce sites, drawn from real client work rather than theory. Start with the main piece, then dig into the specifics.

Start here

WordPress speed optimisation: what actually moved the numbers
Measured before-and-after from a real rebuild — which fixes moved the numbers, which barely mattered, and how to diagnose your own site in fifteen minutes.

Page builders vs custom themes: the real question isn’t speed, it’s who edits the site
Why page builders won, what changed with AI, and the decision that actually matters when you choose how a site is built.

The detail

• Elementor SEO problems — the four issues we found on a recent WooCommerce audit, and how they cost you rankings.
• WordPress plugin bloat: how much is too much? — why count is the wrong question, and how to audit by weight and risk instead.
• Replacing Crocoblock and Jet with custom filtering — replacing the Jet plugins with a few hundred lines of code on a large catalogue.
• Gutenberg vs page builders — what the built-in editor handles now, and when a builder still earns its place.
• Core Web Vitals for ecommerce — the thresholds, what breaks them on a shop, and the numbers from a real rebuild.

Related

I built this site with an AI. I think that’s just the job now. — how the work actually gets done here.