Paid ads that earn their budget.

A paid, independent examination of your ad account — done at the data level, not by skimming the dashboard. £695 fixed, and credited in full if we go on to rebuild or run your ads. What you get:

• A full inspection of what your account actually counts as a “conversion” — the single most common place money quietly leaks.
• Your spend history set against your real sales — from your store’s own records, not Google’s reporting.
• Where the clicks came from and what they were worth — junk traffic, wrong geographies, wasted placements, named.
• A written report where every finding carries the query that proves it, a call to walk through it, and a prioritised plan you can hand to anyone.

Plenty of agencies offer free audits — they’re sales documents for their own management service. This one is independent: you’re paying for the truth, and it’s yours to act on with me or without me. How I work explains the tooling behind it.

Because ad platforms count what they’re told to count. The worst case I’ve seen this year: a retailer’s dashboard claimed €24 back for every €1 spent, while their till showed 29 cents. The account had been told a page view was worth €1, so Google went out and bought page views — tens of thousands of them, as cheaply as it could find them. It was doing exactly what it was asked; it was asked for the wrong thing. If your dashboard and your bank account are telling different stories, believe the bank account — then find out why. That’s precisely what the Forensic Ads Audit is for.

Google Ads — search campaigns that put you in front of people already looking for what you do — and Meta Ads across Facebook and Instagram for reaching the right audience earlier in the journey. Which mix suits you depends on what you sell and to whom; I’ll be straight about it.

Yes, and I’d usually insist. Sending paid traffic to a slow or unfocused page wastes the budget. I build fast, single-purpose landing pages aimed at one clear action, so more of the clicks you’ve paid for turn into enquiries or sales.

Proper conversion tracking from the start — so we’re looking at leads and sales, not vanity metrics like impressions. I’d rather tell you a campaign isn’t working and change it than keep spending to look busy.

Yes. For some businesses the budget is better spent on SEO, the site itself, or fixing conversion problems first. I’ll say so — there’s no point selling you traffic that won’t convert.