Writing
Thoughts on ecommerce, AI, and the trade.
Technical articles on Shopify, WordPress, GEO, and the jewellery industry. Written by Jamie Elkins.
12 Jul 2026
Google Ads says it’s converting. Your bank account disagrees.
There’s a particular phone call I’ve had more than once. A business owner, half apologetic, says: “Google says the ads are converting.…
Read →17 Jun 2026
I built this site with an AI. I think that’s just the job now.
The site you are reading was built by me and Claude, working together. What that looks like, and why hiding from these…
Read →17 Apr 2026
Traditional SEO Is Dead. Long Live SEO, AEO and GEO.
Every few years, someone announces the death of SEO. What's happening in 2026 is different in degree, not in kind. Here's what's…
Read →20 Mar 2026
I Asked AI to Find Me. It Couldn’t.
A few months ago I typed something into Gemini. Not a test. Not an experiment. I genuinely wanted to see what came…
Read →