WordPress and WooCommerce, without the bloat.

Bespoke themes and the custom functionality around them.

• Custom theme development — coded to your design, not a retrofitted template.
• Custom plugins — the specific functionality your site needs, built properly rather than bolted on.
• WooCommerce — shops for B2B, wholesale and service businesses, with custom pricing and checkout flows where you need them.
• Rebuilds and migrations — taking a tangled legacy site and giving it clean foundations.

Yes — the turnkey route. Core install, secure payment gateways, shipping zones, tax, and the essential plugins configured and tested, so you have a stable shop ready to take orders rather than a half-finished admin panel.

No. I build on standard WordPress conventions and document what I’ve done. If you ever want to bring it in-house or move to another developer, you can — that’s the point of building it cleanly.

Yes — updates, backups, security and the occasional new feature. Most clients stay on after a build, but it’s a choice, not a dependency.

Usually yes, and a rebuild is rarely the right answer to a performance problem. Most WordPress slowness is a config problem, not a code problem — I’ve seen sites with CPU pinned at 100% come back to 15% just from enabling OPcache correctly and setting up Redis object caching. I’ll diagnose what’s actually wrong before suggesting anything else.

Whichever’s right for you — I build both, so I have no reason to push you either way. Shopify suits businesses that want to sell without managing a server; WordPress and WooCommerce suit those who need fine-grained control over pricing, checkout flows, or B2B rules that Shopify’s native tools don’t cover. Tell me what you’re trying to do and I’ll give you a straight answer.