Technical delivery across the full stack.
Shopify, WordPress, ecommerce, SEO and GEO — delivered directly, by one person, with no handoffs. Pick the track that fits, or combine a few.
Shopify & Shopify Plus
Custom Shopify and Shopify Plus builds, store setup, and clean migrations that keep your rankings.
Explore 02WordPress & WooCommerce
Bespoke WordPress themes, custom plugins and WooCommerce shops on clean, maintainable code.
Explore 03Ecommerce
Store design, conversion-rate work, ecommerce SEO and product data — on Shopify and WooCommerce.
Explore 04SEO, GEO & AI Search
Technical SEO plus GEO — getting you found in Google and cited by ChatGPT, Perplexity and AI Overviews.
Explore 05Performance & Support
Speed and Core Web Vitals, fault-finding, integrations and ongoing maintenance to keep you online.
Explore 06Brand & Content
Brand identity, logo and visual design, plus clear copywriting for sites, products and search.
Explore 07Paid Ads — Google & Meta
Google and Meta campaigns plus focused landing pages, tracked honestly against real results.
Explore 08Digital Strategy & UX
Honest audits, a practical plan, and UX that moves people from landing to decision.
Explore 09Jewellery & Watch Trade
EPOS integration, AI product pipelines and large-catalogue work for jewellers and watch retailers.
Explore 10AI Operations — your digital back office
Reporting, ads, product data and site health — run continuously by AI tooling I’ve built, with me signing everything off.
ExploreStraightforward answers.
No sales team, no circling back, no discovery calls to book a discovery call.
Independent retailers, B2B and service businesses — with the jewellery and watch trade as one specialism. Direct clients, no agency layer.
Just me — the person who scopes the work builds it. No account managers, no handoffs to juniors. You get senior delivery and a direct line, from the first conversation through to ongoing support.
Long-term maintainable code, performance-first, no plugin lock-in. Hosted well, documented, and built so you can hand it to someone else without a migration project.
Whichever is right for the job. I'll tell you honestly — most clients come in expecting one answer and leave with the other.
Yes. Hosting, maintenance, performance tuning and technical direction. Most clients stay on after the initial build.
It's part of how I build now. Structured content, schema, and discoverability for AI-driven search is baked into delivery, not bolted on.
Let’s talk about your project.
Drop a few words about what you’re building, where it’s stuck, or the timeline that scares you — I reply within 24 hours, weekdays. Even if it’s a polite no.