Writing
Thoughts on ecommerce, AI, and the trade.
Technical articles on Shopify, WordPress, GEO, and the jewellery industry. Written by Jamie Elkins.
17 Apr 2026
Traditional SEO Is Dead. Long Live SEO, AEO and GEO.
Every few years, someone announces the death of SEO. What's happening in 2026 is different in degree, not in kind. Here's what's…
Read →20 Mar 2026
I Asked AI to Find Me. It Couldn’t.
A few months ago I typed something into Gemini. Not a test. Not an experiment. I genuinely wanted to see what came…
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